With consumer preferences evolving and demand accelerating across the region, Southeast Asia is rapidly emerging as one of the world’s most exciting growth markets for wine and spirits. Recent projections show the regional wine market reached USD 19 billion in 2024 and is expected to grow at a compound annual growth rate of 4.6 per cent through to 2033. This growth is driven by rising middle-class spending and a strong appetite for premium experiences.

Returning to Singapore Expo from 21 to 24 April 2026, ProWine Singapore will once again be co-located with Food & Hotel Asia (FHA), creating an unparalleled business platform for the wine, spirits and hospitality sectors. Organised by Messe Düsseldorf Asia and co-organised by Informa Markets, ProWine Singapore has become the must-attend gateway for international producers, importers, distributors and F&B professionals looking to expand into the region.

The 2024 edition drew strong international participation, featuring over 200 exhibitors from 27 countries, and welcoming over 14,000 trade visitors from 83 countries and regions. Of these, 67 per cent were local professionals and 53 per cent travelled from overseas, highlighting the show’s broad regional and international reach.

Looking ahead to 2026, exhibitors and visitors can expect a refreshed programme, expanded international presence and new curated spaces that enhance on-floor discovery and connection.

Highlights for 2026 are the ProSpirits Zone, showcasing premium spirits and craft distilleries, the Discovery Bar, where attendees can explore up-and-coming labels, and the Champagne Lounge, which celebrates excellence in sparkling wines.

Returning by popular demand, ProWine Zero will continue to highlight the growing low- and no-alcohol category, alongside a diversified range of masterclasses led by international experts and regional voices.

With a proven track record and strong regional draw, ProWine Singapore 2026 is the ideal platform to reach Southeast Asia’s fast-evolving and premium-focused wine and spirits industry.