Review ProwWine Singapore 2023

ProWine Singapore 2023 with its concentrated showcase this edition brought together over 100 wine and spirits exhibitors from over 20 countries and regions and some 7,000 trade visitors. Taking place over four days at the Singapore Expo alongside Food & Hotel Asia - Food and Beverage (FHA), highlights included solutions and innovations for the region's dynamic consumer market and masterclass sessions led by industry professionals. Last year’s edition of the four-day masterclass programmes featured 20 speakers over 19 curated sessions that commenced with an inspiring female-led panel discussion spotlighting five leading and emerging women from the wine and spirits sector. The five shared their thoughts on industry trends and changes, as well as their experiences working in what can be perceived as a male-dominated field. Masterclasses discussing the in-depth understanding of sake, tequila and whisky, as well as many other topics, saw an outpouring of interest. Sustainability and the developing trend of NoLo alcoholic beverages were also addressed in masterclasses by non-alcoholic spirits business Lyre's and the innovative alcohol distribution system ecoSPIRITS. The range of exhibitors and countries represented on the show floor underlines Singapore's commitment to fostering diversity in the wine and spirits industry, including its key role as a gateway to do business in the region as seen by the growing participation of even lesser-known wine and spirits producing countries. Exhibitors came from 20 nations, including Ukraine, Chile, Italy, Canada, Thailand, Portugal, New Zealand, and South Korea. A wide range of brands, such as Creamy Creations, Broken Heart Spirits, Everyday Weekend, Buja Gin, BBC Spirits, Manz Wine, Diamond Estates Wines & Spirits Ltd, Siam Winery, Mont Clair Reserve and Bataillard AG. Asian Winery was represented. Exhibitors noted a significant number of diverse, high-quality visitors, as well as valuable networking opportunities with regional importers, distributors, and trade customers coming from Malaysia, Thailand, Vietnam, Indonesia and the Philippines.