ProWine Asia

Masterclass Programme

Only registered visitors to ProWine Singapore will be permitted to the Masterclass sessions.
Pre-registration to ProWine Singapore will close on Monday, 24th April 2023, 6pm (GMT+8).
Please pre-register now before 24th April 2023, 6pm to avoid the registration fee of SGD85.
New session just released on Friday! *Bonus workshop by Day 1 panel speaker

Tuesday, 25 Apr

Panel Discussion

Leading and emerging ladies from the world of wine and spirits

Moderated By: Nimmi Malhotra
Wine writer, editor, and wine judge
Bonnie Yap, Assistant Head Sommelier, 67 Pall Mall
Linda Chan, Assistant General Manager, Grand Vin
Nicole Roche, Nicole Roche, Beverage Manager, Restaurant Nouri | Appetite SG
Susy S. Santoso, Owner & Director of Alfa International Pte Ltd /
Thuymi Do, Founder, AdventureFaktory & Head of Digital, PR & Engagement – Asia, Campari Group
The world of wine and spirits has been historically dominated by men, but now, more than ever, we are seeing an emergence of leading ladies who are making a significant impact in the industry. These women are breaking barriers, paving the way for future generations, and transforming the industry with their innovative ideas and passion for their craft. From brand owners to entrepreneurs, these leading ladies are at the forefront of the industry and are unapologetic about their pursuit of excellence and their commitment to creating a more inclusive and diverse industry. Join us as we learn how they’re shaking up the industry one glass at a time!
Fully Booked

Tuesday, 25 Apr

Master Tasting

Is there value left in Burgundy?

The prices of burgundy have climbed steeply in the past 10 years to the extent that even some humble appellation wines are fetching hundreds of dollars.
The session will incorporate a tasting of wines from Burgundy and other parts of the world as a focal point for a discussion as to whether value can still be found in Burgundy.
Fully Booked

Tuesday, 25 Apr

Knowledge & Insights

Getting to Grips with Gen Z

by Eleanor Kilmartin, Strategy Director, Co-Partnership | Australia
Gen Z think and drink differently to that of previous generations. Getting under the skin of their wants, needs & expectations is critical for brands big and small. In this masterclass I will bring to life what we know about the Gen Z audience and what their unique worldview means for drinks brands.

Discussion points: Gen Z values, the Gen Z brandscape, attitudes to drinking, how to meet their rising expectations
Fully Booked

Tuesday, 25 Apr

Knowledge & Insights

Demystifying the Malaysian Wine Market

by Justin Ho, Thrice Champion of Malaysia Best Sommelier Championship & 2nd Runner Up in Best Sommelier of Asia Oceania
Discover the intricacies of the Malaysian wine market, from latest wine import data to trends driving the food & beverage scene. We demystify the industry so you are empowered to make informed decisions.

  • Statistics on Malaysia Wine Importation (Country and Amount)Wines Drinking Behaviours in F&B Scene of Malaysia
  • Major challenges
  • Future potential
Fully Booked

Tuesday, 25 Apr

Knowledge & Insight | Tasting

Stay Spirited – The growth & demand of non-alcoholic spirits category

by Rachel Ling, VP Asia, Lyre’s Spirit Co.
“The No-Alcohol Drinks Market Surpassed $11 Billion in 2022” – in Forbes, according to IWSR.

The beverage industry has seen many shifts in consumer demand over the years. Consumers are practicing more conscious drinking, with a growing number of people embracing sobriety and moderation. Non-alcoholic drinks are a bubbling new trend in the global beverage industry and the trend is here to stay turning into a lifestyle choice, as younger generations steer towards low-to-no alcohol consumption.

What keeps a product relevant is a strong brand with innovative products. Lyre's is a premium non-alcoholic spirits brand that offers a sophisticated and complex range of drinks that can be enjoyed by both alcohol drinkers and non-drinkers alike.

Launched in 2019, today a bottle of Lyre’s non-alcoholic is sold every 4 seconds around the world, a testament to the brands global footprint, available in over 100 markets worldwide. Voted the no. 1 trending non-alcoholic brand in the 2023 Drinks International report.

The introduction of non-alcoholic category presents an opportunity to drive incremental value. Domestically, the non-alcoholic category continues to deliver attractive growth, fuelled by consumers evolving needs around wellness; better for you and moderation. This category is proving its place and importance in the beverage industry.
Fully Booked

Unless otherwise stated, all masterclasses and seminars are held at the ProWine Singapore Forum, Singapore Expo, Hall 5. Programme and schedule subject to change without prior notice.

San Benedetto Kadeka Kvetna